Piccadilly Circus MediaLab

Piccadilly Circus is central to London's identity with 1.1 million Londoners and tourists passing through each week. The phrase it's like Piccadilly Circus is commonly used in the UK to refer to a place or situation which is extremely busy with people. It has been said that a person who stays long enough at Piccadilly Circus will eventually bump into everyone they know, or at least now Our messages can be seen in the whole WorldWide while we interact at Piccadilly Circus CocaCola Led Screen :)

Last X-mas, when I went to London I got shocked and deeply impressed by the quality and simplicity of the McDonald's interactive outdoor campaign. It immediately become one of my favorites. And this year we have a new pleasant new. Once again the British advertising (bold, dynamic and non-conformist) surprises us again with the new Coke display.


 

The campaign, created by design agency Sedley Place, allows consumers to tweet their Christmas messages to the Twitter account, @cokezone. People who have their tweets displayed will receive a direct message from Coca-Cola's account and their message will be shown on the sign five minutes later. Tweets can also be viewed live on the brand’s engagement site, www.cokezone.co.uk/Piccadilly, via a webcam. The campaign runs until 23 December.

The last year McDonald's interactive campaign where passers-by were able to interact with images displayed on McDonald's giant LED screen while visitors can take an interactive role at one of London's most photographed locations. Check out the video of people playing with the ad.



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Source: YouTube, Wikipedia