Piccadilly Circus MediaLab

Piccadilly Circus is central to London's identity with 1.1 million Londoners and tourists passing through each week. The phrase it's like Piccadilly Circus is commonly used in the UK to refer to a place or situation which is extremely busy with people. It has been said that a person who stays long enough at Piccadilly Circus will eventually bump into everyone they know, or at least now Our messages can be seen in the whole WorldWide while we interact at Piccadilly Circus CocaCola Led Screen :)

Last X-mas, when I went to London I got shocked and deeply impressed by the quality and simplicity of the McDonald's interactive outdoor campaign. It immediately become one of my favorites. And this year we have a new pleasant new. Once again the British advertising (bold, dynamic and non-conformist) surprises us again with the new Coke display.


 

The campaign, created by design agency Sedley Place, allows consumers to tweet their Christmas messages to the Twitter account, @cokezone. People who have their tweets displayed will receive a direct message from Coca-Cola's account and their message will be shown on the sign five minutes later. Tweets can also be viewed live on the brand’s engagement site, www.cokezone.co.uk/Piccadilly, via a webcam. The campaign runs until 23 December.

The last year McDonald's interactive campaign where passers-by were able to interact with images displayed on McDonald's giant LED screen while visitors can take an interactive role at one of London's most photographed locations. Check out the video of people playing with the ad.



Visit Flickr gallery:
http://www.flickr.com/groups/mcdonaldspiccadillycircus/


Source: YouTube, Wikipedia

Batelco Infinity: Poetry in Motion

Epic, Innovative, Amazing...I have no words. Great Campaign.
Has taken a year of production and you can tell why.
Join over 128.562 fans and still counting on http://facebook.com/batelcoinfinity. Exclusive film Making-of all the scenes, interviews with the directors and VFX team and users Photo contest. I love it :)

Opting out of TSA: "Don't Touch My Junk Bro!"

It seems that in recent times, the TSA is in the eye of hurricane news. Since John Tyner said "Don´t touch my junk Bro!" a revolution has begun producing a civil movement Called "Opting out of TSA."           Although the campaign has finished 24th November Optoutday.com still Urges Passengers to opt-out of the body scanners Optoutday.com and Wewontfly.com encouraged to write Congress to let Them know how you feel about naked body scanners and intrusive pat downs. Although things seem to have cooled we should not give up and the parody from the Red vs Blue creators,  it´s a good way to do to it :)

If you want more information to clarify the options we have as passengers, please visit http://permaculture.org.au and read this great this article. This is a paragraph:   "But What sort of 'choice' is this? More importantly - what Choices Are missing here? If a passenger considers the options as They Are Presented to Them, Then, remove evidently, the choice not does have one at this point is to Not Be sexually harassed. One only gets to choose: (a) to Have a picture of your naked body taken (I assume the Majority of Passengers never Would Not Consent To That if under pressure) and stored digitally. (These days, modern events photocopiers come with hard drives record That Every document ever copied on Them - How Would Anyone so trust the TSA That not does this hold for Their scanners?) , or (b) Being Touched in a Way That Highly Inappropriate Has Been Explained at length in Many Other Places."



Sources:
http://wewontfly.com/opt-out-day/
http://Optoutday.com
http://www.boingboing.net/2010/11/30/tsa-opt-out-parody-f.html
http://permaculture.org.au/2010/11/26/full-monty-scanner-or-enhanced-pat-down-the-only-options/
http://johnnyedge.blogspot.com/2010/11/these-events-took-place-roughly-between.html

Why work doesn't happen at work?

Jason Fried (Basecamp) has his own radical theory of working: that the office isn't a good place to do it.  At TEDxMidwest he lays out the main problems (call them the M&Ms) and offers three suggestions to make work work.  

Source: http://www.ted.com / www.basecamphq.com

Free to read !!

Welcome to the new coupon era. It seems that we have found the Holy Grail, but make no mistake this come from far away. I want to reference Megan Geuss (@MeganGeuss) refreshing;) article published in Wired Magazine. Megan tells us how Asa Griggs Candler, who bought Coca-Cola in 1888, send thousands of free samples. With this action, Coca-Cola succeeded in 1913 with 8,500,000 redeem coupons "for free drinks." And the coupon as we know was born.

During the last year the world economy has been a mess. Europe has rescued first to Grecce and then Ireland. During this year we have gone to the cinema to see a revisionist version of Wall Street, where Gordon Gekko seems a wicked cool gentleman, compared to the Horde that has followed nowadays. An European "Orange Bank" rewards ant consumer behavior rather than being a grasshopper. Saving and buying at the best price is social highly valued. Also, if you can do it from your new iPhone 4, It´s cool!! You do not need to go far to predict the next " Online Fashion Wave"

The coupon came into our lives, in many cases associated with a struggle lowCost promotional models. But The Net has the ability to retake and redefine classical models and adapt them new needs and these processes end up creating a new model (That´s coming to be the same but without being). On 24th November, Joanna Shields the Facebook vice president for Europe, had a lecture in Madrid about Facebook with a clear focus, on the communication and advertising
value of Facebook Places.

During the last month, many people in USA have joined this trend, with the clear objective of increasing their sales during this holiday shopping. GAP is giving away 10,000 pairs of pants. The good news about this promotional model is that everyone is invited. It´s democratic so even a smaller cinema chain, as Alamo Draft House, can create It´s own online campaign by giving away a free pint glass when you check-in. (And they’ll have offers for special events for friends).

Megan Geuss, tell us that the coupon has made a smooth transition into the 21st century. I'm not really agree with her at that point, This is not a soft transition considering the rumors made public today on Mashable which leaked the rumor that Google has bought Groupon for $ 2.5 billion (Vatornews reports citing a "reliable source").

Stan Schroeder(@franticnews), editor of Mashable, analyzes the story as follows: "Groupon is one of the quickest Internet success stories in recent memory, with a $1 billion and climbing valuation, reported revenues of more than $50 million per month (the site is relatively new, having been launched in November 2008) and copycats, trying to emulate its success, sprouting nearly every day.
The acquisition, if true, makes a lot of sense for Google, giving it a wonderful opportunity to fuse Groupon deals with its local business directory, Google Places. On the other hand, for Groupon it’ll be much easier to fend off all those similar services under Google’s wing. "

Are coupons a new battlefront?

Source: Mashable / Techcrunch / Wired