Non-Zero-Sum: The foolish, the smart, the wise and the fuzzy logic

2010 has been a tough year. We have witnessed the birth of a new hero or villain named Julian Assange (depending on who you talk to) Also this year has been the confirmation of Mark Zuckerberg as the new titan of personal data and the person of the year according to Times magazine (in this case also depends on who you talk to). A few days ago I have found a quote from Julian Assange where he compares himself to Mark Zuckerberg and that made me think about the Non-zero-sum and the Fuzzy Logic.

Bart Kosko through his book "The Fuzzy Future: From Society and Science to Heaven in a Chip" explains how fuzzy logic permeates the way we see the world.  "Information age is based on the binary units of information 1 and 0 or Yes and No. These on-off bits are the digital building blocks. […] Minds are not digital processors. Our concepts are fuzzy to the core and our reasoning is approximate. […] There is always a continuum of exceptions. We draw hard lines through fuzz to help manage the exceptions. This gives up accuracy for simplicity buy favors action over description. It lets us paint the world with the 1s and 0s of the digital age. The technique is quick and dirty but it often gets things done. […] The irony of the digital age is that things are fuzzier than ever. Fuzz grows as the bits pour in. […] Gray has become okay: It almost become cool. "

In a world where the future is fuzzy. I feel that the best way to keep the course is based on the Non-Zero-sum. Mathematical game theory also refers to win-win games as non-zero-sum games.
It has been theorized by Robert Wright in his book Nonzero: The Logic of Human Destiny, that society becomes increasingly non-zero-sum as it becomes more complex, specialized, and interdependent. As former US President Bill Clinton states: "The more complex societies get and the more complex the networks of interdependence within and beyond community and national borders get, the more people are forced in their own interests to find non-zero-sum solutions. That is, win–win solutions instead of win–lose solutions.... Because we find as our interdependence increases that, on the whole, we do better when other people do better as well — so we have to find ways that we can all win, we have to accommodate each other.... " Wired full interview.

I wish you all a Non-Zero-Sum Happy New Year!! Play Wisely!!

Sources: wikipedia; blog.hopeglory.com

Come Fly With Me: IFly Magazine

iFly Magazine by KLM is the best magazine ipad app that you can not read in your IPAD (at least natively). The just discovered it and it has been love at first sight. Design and usability combined brilliantly to create something so simple, elegant and intuitive that it is just amazing. Without detracting  the effort of publications that "jump the gap" with thier constant innovations, it is refreshing and sparkling see how to "air line branded free magazine" has this high quality. My best wishes, It has been a pleasant surprise to find IFly Magazine. Only one thing .., I can´t wait to see a new version release featuring HTML5 :)

IFly Magazine Cover

Games and Interactive cool interactive approach. 

The ad appears to us as more content which fits both our interests that seems to have been created to be located right where you see it.

Source: IFly Magazine ;  Sports Illustrated Magazine - HTML5: If you build it, They will come

Zeitgeist 2010: Year in Review

How the world searched...

View lot of more in
http://www.google.com/intl/en/press/zeitgeist2010/

Fun, Good Message & Merry Xmas!!!

Christmas Carol, good advertising, humor and joy. When Scotty Iseri of scottygotanofficejob.com and Matthew Latkiewicz of zendesk.com couldn´t afford the license rights to famous Christmas songs for their upcoming web series, they enlist help from some special guests to write a Creative Commons Christmas Carol. With the participation of Lawrence Lessig (Creative Commons), Leo Laporte (Twitt.tv), Dick DeBartolo (MAD Magazine), Zadi Diaz (Epic Fu), Kevin Kelly (Wired), and Mark Frauenfelder (Make Magazine) and Cory Doctorow (Craphound.com) sang along in "A Creative Commons Christmas Carol," a freely licensed Christmas carol. Have Fun & Merry Xmas!!

If you want see lot more visit the all the webisodes at Merry Hollydays, Please Hold where Customer Service Consultant Matt Nelson will leave you astonished with his ideas about a good customer service :)

Piccadilly Circus MediaLab

Piccadilly Circus is central to London's identity with 1.1 million Londoners and tourists passing through each week. The phrase it's like Piccadilly Circus is commonly used in the UK to refer to a place or situation which is extremely busy with people. It has been said that a person who stays long enough at Piccadilly Circus will eventually bump into everyone they know, or at least now Our messages can be seen in the whole WorldWide while we interact at Piccadilly Circus CocaCola Led Screen :)

Last X-mas, when I went to London I got shocked and deeply impressed by the quality and simplicity of the McDonald's interactive outdoor campaign. It immediately become one of my favorites. And this year we have a new pleasant new. Once again the British advertising (bold, dynamic and non-conformist) surprises us again with the new Coke display.


 

The campaign, created by design agency Sedley Place, allows consumers to tweet their Christmas messages to the Twitter account, @cokezone. People who have their tweets displayed will receive a direct message from Coca-Cola's account and their message will be shown on the sign five minutes later. Tweets can also be viewed live on the brand’s engagement site, www.cokezone.co.uk/Piccadilly, via a webcam. The campaign runs until 23 December.

The last year McDonald's interactive campaign where passers-by were able to interact with images displayed on McDonald's giant LED screen while visitors can take an interactive role at one of London's most photographed locations. Check out the video of people playing with the ad.



Visit Flickr gallery:
http://www.flickr.com/groups/mcdonaldspiccadillycircus/


Source: YouTube, Wikipedia

Batelco Infinity: Poetry in Motion

Epic, Innovative, Amazing...I have no words. Great Campaign.
Has taken a year of production and you can tell why.
Join over 128.562 fans and still counting on http://facebook.com/batelcoinfinity. Exclusive film Making-of all the scenes, interviews with the directors and VFX team and users Photo contest. I love it :)